Where to Place a Review Stand: Checkout, Table, Reception or Door?

Choose the moment, not just the surface#

The best placement is near the natural end of the customer journey: the experience is complete, the guest is still present and the phone is available.

Checkout works for quick-service venues, but keep the stand visually separate from the payment terminal. Tables offer more time for menus, Wi-Fi and post-meal feedback, but avoid clutter. Reception works at both arrival and departure; choose the destination that matches the moment. Doorways are visible but customers are often already leaving.

Run a clean test#

Test two reasonable locations for a full week each. Track anonymous interactions and change only one variable at a time. Label locations consistently and use a neutral prompt such as “Share your experience.” Staff may point out the stand but should never check what rating a customer submitted.