What a direct review link does#
A direct link opens the review form for the correct location. Customers do not need to search Maps or choose between branches. Google Business Profile lets owners share an official review link or QR code.
Create and test the link#
Sign in to the account managing the profile, find the business in Google Search and open the option for requesting reviews. Copy the supplied link, then test it in a private browser window. Confirm the business name and address before printing anything. See the official Google instructions.
Use it with QR and NFC#
Generate the QR code from the verified URL, keep a clear margin around it and test the printed size on more than one phone. An NFC stand can open the same destination without launching the camera. A managed Vincio link lets you change the destination later without replacing the physical stand.
Use neutral wording such as “Share your experience. Tap or scan.” Do not offer rewards, prescribe a star rating or send only happy customers to the public form. Continue with the Vincio setup guide.
Good to know
Is the review link free?
Can the link preselect five stars?
Can the NFC destination change later?
Make the next step easier for guests.
An NFC stand opens the right link with one phone tap. No app and no searching.