Build governance before reporting#
Every profile needs a clear owner and authorised managers. Google business groups let teams share access more safely than sharing one password. Remove access when responsibilities change.
Maintain a central location register containing name, address, phone, category, regular and special hours, URLs, managers and an internal store code. Google requires a unique store code for bulk uploads. See the official bulk upload guide.
Brand voice and escalation rules may be shared, but address, hours, photos, services and review replies must reflect the actual location. Give each branch and NFC placement a stable internal code. Compare interactions in the context of traffic, not as a raw league table.
Monthly, review suggested edits, special hours, broken links, new media, unanswered reviews, duplicate profiles and access rights.
Good to know
Should the team share one Google account?
What is a store code?
Does each branch need its own review link?
Make the next step easier for guests.
An NFC stand opens the right link with one phone tap. No app and no searching.